for young people aged between 18 and 25 (not yet turned 25);
for groups of 15 people or more; registered journalists with a valid ID card; La Galleria Nazionale, Museo Ebraico di Roma ticket holders; upon presentation of ID card or badge: Accademia Costume & Moda, Accademia Fotografica, Biblioteche di Roma, Centro Sperimentale di Cinematografia, Enel (for badge holder and accompanying person), FAI – Fondo Ambiente Italiano, Feltrinelli, IN/ARCH – Istituto Nazionale di Architettura, Sapienza Università di Roma, LAZIOcrea, Palazzo delle Esposizioni, Amici di Palazzo Strozzi, Accademia Nazionale di Santa Cecilia, Scuola Internazionale di Comics, Teatro Olimpico, Teatro dell’Opera di Roma, Teatro di Roma, Università degli Studi di Roma Tor Vergata, Youthcard
valid for one year from the date of purchase
minors under 18 years of age; disabled people requiring companion; EU Disability Card holders and accompanying person; MiC employees; European Union tour guides and tour guides, licensed (ref. Circular n.20/2016 DG-Museums); 1 teacher for every 10 students; ICOM members; AMACI members; journalists (who can prove their business activity); myMAXXI membership cardholders; European Union students and university researchers in Art and Architecture, public fine arts academies (AFAM registered) students and Temple University Rome Campus students from Tuesday to Friday (excluding holidays); IED – Istituto Europeo di Design professors, NABA – Nuova Accademia di Belle Arti professors, RUFA – Rome University of Fine Arts professors; upon presentation of ID card or badge – valid for two: Collezione Peggy Guggenheim a Venezia, Castello di Rivoli Museo d’Arte Contemporanea, Sotheby’s Preferred, MEP – Maison Européenne de la Photographie; on your birthday presenting an identity document
MAXXI’s Collection of Art and Architecture represents the founding element of the museum and defines its identity. Since October 2015, it has been on display with different arrangements of works.
8 Oct 2024 > 20 Oct 2024
MAXXI Med | videogalleryNo Time for Prophecies
9 Oct 2024 ore 19:00
talkDimensiòne-AmbièntePreserving and documenting installations
10 Oct 2024 ore 19:00
auteur conversationsEsther Stocker
Carlo Scarpa hall – € 5
carnet for three meetings € 10
10 individual seats free and reserved for myMAXXi cardholders by writing to mymaxxi@fondazionemaxxi.it, by the day before the event
Three meetings dedicated to advertising graphics, interior design, product design, and all creatives who have made the image of the Ivrea factory famous throughout the world.
The third cycle of the project created in collaboration with the Adriano Olivetti Foundation comes to the MAXXI. In the panorama of Italian and world industry, Adriano’s Olivetti has become the emblem of Made in Italy, and stands out for its corporate style based on technological excellence, innovation, quality, and design, respect for the market but also its strong commitment to art and culture, to sensitivity towards social problems and the constant improvement of the relationship with employees and the territory, in an extraordinary balance between design, society, and technology.
Graphic Design
with Vanni Pasca
During the years when Adriano Olivetti was its Director and President, the Olivetti Company constantly improved the quantity and quality of its products, turnover, and profits (both in Italy and abroad) as well as the number of employees and factories. This commercial success was based both on the quality of the products and on effective advertising and innovative design.
In fact, numerous Olivetti products of those years have earned international fame and have become parts of permanent museum collections. This is the case of the MOMA that, in 1952, hosted the Olivetti: Design in Industry exhibition, with the aim of encouraging American entrepreneurs to follow the example of the Italian company, a leader in communicating a style rather than a product. The Olivetti image is a global project that includes design, architecture, environment, and publishing. It is not only aimed at the outside world but starts from the inside. A style and overall value that we now call Made in Italy.
Introduction
Pippo Ciorra MAXXI Architettura Senior Curator
Beniamino de’ Liguori Carino General Secretary of the Adriano Olivetti Foundation
Gaetano di Tondo VP, Olivetti External and Institutional Relations Director
Speaker
Vanni Pasca architect and design historian
Vanni Pasca is a Professor of Design Theories and history, president of the Degree course in design and coordinator of the Doctorate in Industrial Design at the University of Palermo. His books include, Manuale di Storia del Design (with Domitilla Dardi), Silvana Ed., 2019.