for young people from 14 to 25 years of age (not yet turned); for groups of 15 or more people; journalists registered with a valid identification card; holders of Jewish Museum of Rome entrance ticket; holders of the National Gallery of Modern and Contemporary Art entrance ticket; by presenting card or ID badge for: Accademia Costume & Moda, Accademia Fotografica, Associazione Italiana Ambasciatori del Gusto and family, Atac, Arsity, Biblioteche di Roma, Casa Internazionale delle Donne, Centro Romano di Fotografia e Cinema, Centro Sperimentale di Cinematografia, Consiglio Nazionale degli Architetti, ENAV, Enel, FAI – Fondo Ambiente Italiano, Francesco Olgiati ONLUS, Gruppo GSE employees, IED – Istituto Europeo di Design, IN/ARCH – Istituto Nazionale di Architettura, Istituto Pantheon Design & Technology, ISFCI – Istituto Superiore di Fotografia, Sapienza Università di Roma, LAZIOcrea, Lazio Innova, NABA – Nuova Accademia di Belle Arti, Officine Fotografiche, Ordine degli Assistenti Sociali, Ordine Psicologi Lazio, Palazzo delle Esposizioni, soci Pro Loco, Romaeuropa Festival, RUFA – Rome University of Fine Arts, Accademia Nazionale di Santa Cecilia, Scuola Internazionale di Comics, Teatro Eliseo, Teatro Olimpico, Teatro dell’Opera di Roma, Teatro di Roma, Università degli Studi di Roma Tor Vergata, Università UniCamillus a Roma, Youthcard. Buy online /commission € 1.50
minors under 14 years of age; disabled people requiring companion; MiBACT employees; European Union tour guides and tour guides, licensed (ref. Circular n.20/2016 DG-Museums); 1 teacher for every 10 students; ICOM members; AMACI members; accredited journalists; myMAXXI membership cardholders; students and university researchers in Art and Architecture from Tuesday to Friday (excluding holidays); on your birthday presenting an identity document; for the entrance to gallery 1, from Tuesday to Thursday; for the entrance to gallery 1 every third Friday of the month, thanks to Acea, from 16 October 2020 to 21 May 2021.
The Histories of DesignThe Fifties and the Early Sixties in Italy, from the economic boom to the masters of design With Vanni Pasca
Curated by Domitilla Dardi MAXXI Auditorium – single ticket €5.00 – carnet five seminars €20.00 – free for myMAXXI cardholders
Purchase of a ticket entitles the holder to reduced price museum entrance within a week of issue.
Five seminars introducing the protagonists, the ideas and the projects that have transformed Italian design in recent years
In this series of seminars the protagonists of diverse seasons of design or historians and experts in the subject explore the issues paying particular attention to the Italian situation within the broader international debate made up of collaborations and joint ventures, through diverse materials and types of design: from furnishing to car design, from technological products to food design, from graphics to brand identity.
In the first seminar Vanni Pasca will be looking at the 1950s, a period that saw Italy undergoing profound transformation.
New trains were born, scooters and the first city cars were seen on the streets, refrigerators, televisions, bathrooms and “American-style” kitchens entered the home. The traditional Italian home was now organized into zones (the night zone, the day zone and utilities). Typewriters and sewing machines became electric, plastics led to new families of light, innovative and colourful objects.
The designers, in reality the architects who from the 1930s had been looking to Europe and America, were called on to give form and meaning to the new way of life. And their response was to be recognised in the early Seventies in a landmark exhibition at MoMA in New York: “Italy: the new Domestic Landscape”.
Vanni Pasca, a design and design history enthusiast lectures at ISIA in Florence and the Accademia Abadir in Catania (of which he is also the academic director) and teaches “Design today between globalization and new technologies” at the Polytechnic in Milan.
The Histories of Design Project has been produced thanks to the support of MINI, MAXXI Public Programs Partner