Friday 15 February 2019, 18:00 - 19:30
Lezioni Olivettiane®.

Olivetti’s style: showcases in the world

Carlo Scarpa hall – single entrance € 5 – subscription to 3 meetings € 10
free for holders of the mymaxxi card, with the possibility to book places for the first 10 people by writing to mymaxxi@fondazionemaxxi.it up until the day preceding the event, subject to availability
In collaboration with the Adriano Olivetti foundation

Three meetings to study in depth the figure of Adriano Olivetti in relation to Italian architecture of the 20th century

The second cycle of the project aims to promote the Olivetti architectural culture as a key to the study, critical reflection, and the promotion of Italian architecture of the twentieth century, and the expression of specific cultural, political, and social issues.

The first meeting is with Fulvio Irace, Full Professor of history of architecture at the Milan Polytechnic University, and visiting professor at the Academy of Architecture in Mendrisio. The meeting is dedicated to the architects selected by Adriano Olivetti, and who had the task of interpreting and designing modernity. On the model of what has been achieved in the productive heart of Ivrea, the company affirms its presence and image also on an international level. Starting in the early forties, the company involved the most important architects and designers of the time to represent and communicate its innovative logic as formal, functional, and technological research. Marco Zanuso, Louis Kahn, James, Stirling, Kenzo Tange, Gae Aulenti are just some of the architects and designers called to design the avant-garde of the “Olivetti Style” and to create production facilities, shops, and show rooms in Argentina, Brazil, France, Japan, Spain, and the United States, some of which are still visible today.

Introduced by
Margherita Guccione Director of MAXXI Architecture
Beniamino de’ Liguori Carino Secretary General of the Adriano Olivetti foundation
Gaetano di Tondo Institutional & External Relations manager for Olivetti

Speaker
Fulvio Irace Architecture historian