Call to action #yourXXI
from 5 to 25 March, on Instagram
The social generation invents a century!
Just as the museum presents a dynamic interpretation of reality, its new logo presents an window onto contemporaneity that may become an urban view, an everyday device, a fabric… any element may contribute to the story of our time with creativity, experimentation, innovation, communication, diversity and universality.
And how do you imagine your XXI Century?
Set your imagination and join the call to action #yourXXI!
CREATE your personal version of the letters XXI
PUBLISH on Instagram
TAG #yourXXI at @museomaxxi and share!
We’ll be collecting your new XXI from 5 to 25 March. On the evening of 28 March the most original logos will become real, tracing an authentic itinerary in the MAXXI hall that everyone may follow and share.
Media partner Artribune, Dimensione Suono Roma, Instagramers Italia