Wednesday 18 January 2012


The Fondazione MAXXI and the Fondazione IBM Italia present MAXXI APP, the interactive application for Android and Apple devices deriving from the partnership between the two foundations launched over the last few months.

With the free to download MAXXI APP, you may plan your visit to MAXXI, explore the current exhibitions, consult the events programme and browse through over 300 works in the Arte and Architettura collections, videos, special contents and in-depth examinations of the building housing the museum and its architect, Zaha Hadid.

MAXXI APP offers you the chance to further enrich your visit: by activating the Tour mode, for Android, your device notes your position within the museum and suggests a smART tour with new and personalised itineraries among the works on show.

The application also permits the reading of the QRcodes present in the museum, via which you may directly access the multimedia contents dealing with MAXXI, the works, the promotions and the current initiatives.
Navigating among the files devoted to the works, you may also leave comments and impressions, sharing your experience in real time with other navigators.

Available in two languages, Italian and English, the application enables you to connect to MAXXI’s pages on YouTube, Facebook, Twitter and Flickr.

The application is a product of IBM NICA, IBM’s Digital Asset Management solution, a powerful and reliable system already in use by a number of major international institutions for the management of the lifecycles of multimedia contents.

The partnership between the two foundations is further consolidated with the hosting at MAXXI B.A.S.E. of an exhibition devoted to the history of the IBM Corporation (open to the public from 18 January to 3 February 2012, every day from Tuesday to Friday, 11.00 – 18.00, admission free).