Thursday 1 January 1970

The symbolic economy of the arts

Thursday 3 April, 18.30
MAXXI B.A.S.E. – admittance free

Does the imagination of artists
have something to teach businesses?

Following last year’s cycle of seminars on Collecting, business and market, this time Professor Severino Salvemini, a lecturer at the Bocconi University, will be talking to the museum public about the possible relationship today, at a time of crisis, between art, artists and business.
Within an economy based on the evocative and symbolic content of products and services, the contemporary arts are a treasure trove of fundamental imagination for businesses.

introduced by
Giovanna Melandri President Fondazione MAXXI
presented by
Massimiliano Tonelli Director Artribune
Severino Salvemini Professor of Business Organization – Bocconi University