Foto di gruppo dei tecnici elettronici Olivetti (1958 ca.) © Archivio Federico Patellani – Regione Lombardia/Museo di fotografia contemporanea Milano-Cinisello Balsamo
segnaliamo
Wednesday 7 July 2021 - Friday 31 December 2021

Travelling exhibition.Universo Olivetti. Community as a Concrete UtopiaComunità come utopia concreta

diplomatic-consular network and Italian Cultural Institutes in the world
curated by Pippo Ciorra, Francesca Limana and Matilde Trevisani

A series of objects and archive materials to illustrate the ethical depth and great modernity of the “Olivetti project.

Divided into four sections (City and Politics, Factory, Culture and Image, Society), the Universo Olivetti. Community as a Concrete Utopia exhibition illustrates the Olivetti project in all its aspects, dimensions and complexity. Through a gallery of graphics, archival documents, reproductions and photographic reinterpretations, the show returns to the pressing relevance of a figure such as Adriano Olivetti, as well as the unique and innovative business model created around Ivrea – a city recently inscribed on the UNESCO World Heritage List – between the 1930s and 1960s.

The exhibition platform – characterised by a graphically accurate layout of significant communicative impact – thus allows the international public access to the major themes revolving around Olivetti’s enterprise: the industrial project, attention to the territory, cultural services, welfare, social responsibility and urban planning; a model of entrepreneurial action that still today appears, from every point of view, avant-garde and exemplary.

 


other events of the Universo Olivetti. Comunità come utopia concreta cycle