An articulated constellation of objects that are evoking, questioning and rendering fashion’s aspiration to be memorable.
Clothes, accessories, images, Memorabile. Ipermoda explores the present and the role of fashion in the world’s creative and economic structure, in design practices, in the use of increasingly sophisticated technologies, in protagonists and co-protagonists.
Memorabile. Ipermoda are the paths and design complicities of authors and between authors, the new forms of authorship such as that of stylists, who act in a dimension that is one of relationship and confrontation with the different creative practices, processes, techniques, values that shape the languages and production models of fashion.
These are the utopian visions that fashion proposes and raise questions that are not only ethical. It is the creative relationship between time and archives. It is the role of the creative director within large luxury groups. And at the same time, the role of independent design.
header: Viktor & Rolf: Runway – Paris Fashion Week – Haute Couture Spring Summer 2023. Modella: Yeva Skrobot. Foto: Kristy Sparow/Getty Images, collezione Getty Images Entertainment.
An articulated constellation of objects that are evoking, questioning and rendering fashion’s aspiration to be memorable.
Clothes, accessories, images, Memorabile. Ipermoda explores the present and the role of fashion in the world’s creative and economic structure, in design practices, in the use of increasingly sophisticated technologies, in protagonists and co-protagonists.
Memorabile. Ipermoda are the paths and design complicities of authors and between authors, the new forms of authorship such as that of stylists, who act in a dimension that is one of relationship and confrontation with the different creative practices, processes, techniques, values that shape the languages and production models of fashion.
These are the utopian visions that fashion proposes and raise questions that are not only ethical. It is the creative relationship between time and archives. It is the role of the creative director within large luxury groups. And at the same time, the role of independent design.
header: Viktor & Rolf: Runway – Paris Fashion Week – Haute Couture Spring Summer 2023. Modella: Yeva Skrobot. Foto: Kristy Sparow/Getty Images, collezione Getty Images Entertainment.
contenuti correlati
listen to the mood guide
From the performative fashion show to the museum and back. The memorable looks on display are narrated also with music, evoking the role that sound design increasingly plays in defining the atmospheres of fashion shows. The aspiration to become memorable also passes through the low, medium and high waves that contribute to the composition and narration of an idea. A playlist to listen to as you walk through the exhibition, exclusively in shuffle mode, searching for harmonies and dissonances between clothes and sounds.
curated by Maria Luisa Frisa
Cataloghi della mostra
2024 exhibition’s catalogue
Memorabile. Ipermoda