Saturday 17 January 2015

The Fifties from Hollywood on the Tiber to the White Room

Six seminars exploring the glorious history of Italian fashion in the 20th and 21st Centuries and the stories of its protagonists through the accounts of critics and academics

Saturday 17 January, 11.00
The Fifties from Hollywood on the Tiber to the White Room
with Sofia Gnoli
MAXXI Auditorium – admittance €4

In the period following the Second World War, Italy came to be seen as the archetypal country of escape and diversion and Rome with its enchanted atmosphere made up of sunsets, ruins, basilicas and Mediterranean flavours imposed itself on the collective consciousness as the land of impossible dreams, as in the film Roman Holiday (1953).
On arriving in the city, actresses, princesses and first ladies began to frequent the new ateliers that had opened in the aftermath of the war and which carried the names, among others, of the Sorelle Fontana, Schuberth, Fernanda Gattinoni and Simonetta. Hollywood on the TIber was born. Along with Rome, the other great centre of the nascent Italian fashion was Florence where, from 1951, Giovanni Battista Giorgini was the director of the celebrated shows in the White Room at Palazzo Pitti. It was during those shows that the names of Italian tailoring began to attract international attention.

14 Februrary The Sixties. Street fashion with Elda Danese
14 March The SIxties (1968-1978): the bazar and the workshop with Luisa Valeriani
11 April The Eighties: foundations of the Made in Italy with Simona Segre Reinach
9 May In Between. Contemporary Italian fashion with Maria Luisa Frisa

A programme by MAXXI B.A.S.E., curated by Maria Luisa Frisa, in collaboration with Altaroma