Thursday 1 January 1970

Transmediality and the construction of the real: communicating design in the information age

Tuesday 29 April, 18.00
MAXXI B.A.S.E., Graziella Lonardi Buontempo Hall – free admittance while places available

How does our brain work when faced with situations in which reality and fiction coexist?
The clues that help it derive from everything we know about the world and that we learn through reading, listening and other sensorial experiences. Through these clues, we create a mental model of the things that surround us, filling in the “voids” of our knowledge.

This mental operating mode is defined as transmediality. The conference organized within the ambit of Garbage Patch State Embassy is focussing on this theme of advanced communication as an opportunity for design and the possibility not just to create an object, an event or a presentation, but also to describe, invent, and virtually construct the world in which this object exists.

The digital publication Un Simulacro per il Garbage Patch State realised by the students of the Master in Exhibit & Public Design will also be presented during the conference.

Margherita Guccione Director MAXXI Architettura

Introduced by
Cecilia Cecchini La Sapienza University, Rome, Director of the Master in “Exhibit & Public Design”

Salvatore IaconesiAOS Art is Open Source, lecturer, artist, hacker
Andrea NatellaKook Agency, journalist, expert in non-conventional communication
Corrado PeperoniLa Sapienza University, Rome, expert in cross-media narrations
Oriana Persico AOS Art is Open Source, lecturer, artist, expert in communication