Thursday 1 January 1970

To make a manager you need a flower

Per fare un manager ci vuole un fiore
Tuesday 6 May, 18.30
MAXXI B.A.S.E., Graziella Lonardi Buontempo Hall – admittance free while places available
The recent economic crisis has transformed many businessmen with factories hanging by a thread into cynics, into men obsessed with profit margins.
What if this ferocious urge to create profit was actually counterproductive?

“We can create profit based on the happiness of all the people involved in the productive process.”
Niccolò Branca

In his book To make a manager you need a flower. How mediation has changed me and my company, the manager Niccolò Branca presents a highly unusual solution: fusing opposites.The author presents a passionate challenge to the western dogma of infinite profit and claims that a better world is possible starting out from our day-to-day choices. How? Through the awareness that comes with meditation. An arduous but feasible challenge.

Giovanna Melandri President Fondazione MAXXI
Niccolò BrancaPresident Gruppo Branca International

Safiria Leccese Journalist with Tgcom24