MAXXI Focus Group
|MAXXI Focus Group|
MAXXI lends an ear. The opinions of visitors to the new museum of the XXI century
Who is it aimed at?
MAXXI visitors and non-visitors.
What does it involve?
A quality research method based on discussion groups.
How does it work?
Initiated prior to the opening of MAXXI, the project has permitted us to sound out the expectations and desires of future visitors to the museum. Continuing along this path, the Education Department is picking up the discussion with new focus groups, veritable “compasses” and sources of inspiration for its activities. The participants are invited to discuss and express opinions regarding the educational proposals of the Education Department, the museum’s initiatives and the quality of the services they are offered. The results of the research are published and shared on the museum’s web site.