valid until 9 April due to the Museum’s first-floor closing
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the only open ticket, valid for 100 years, for one admission to the Museum and all current exhibitions
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valid for access to the Museum during the last opening hour, available online and at the Museum’s digital ticket point only
upon presentation of the membership Card or Carta EFFE
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minors under 18 years of age; disabled people requiring companion; EU Disability Card holders and accompanying person; MiC employees; European Union tour guides and tour guides, licensed (ref. Circular n.20/2016 DG-Museums); 1 teacher for every 10 students; ICOM members; AMACI members; journalists (who can prove their business activity); myMAXXI membership cardholders; European Union students and university researchers in Art and Architecture, public fine arts academies (AFAM registered) students and Temple University Rome Campus students from Tuesday to Friday (excluding holidays); IED – Istituto Europeo di Design professors, NABA – Nuova Accademia di Belle Arti professors, RUFA – Rome University of Fine Arts professors; upon presentation of ID card or badge – valid for two: Collezione Peggy Guggenheim a Venezia, Castello di Rivoli Museo d’Arte Contemporanea, Sotheby’s Preferred, MEP – Maison Européenne de la Photographie; on your birthday presenting an identity document
for groups of 12 people in the same tour; myMAXXI membership card-holders; registered journalists with valid ID
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under 14 years of age
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disabled people + possible accompanying person; minors under 3 years of age (ticket not required)
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MAXXI’s Collection of Art and Architecture represents the founding element of the museum and defines its identity. Since October 2015, it has been on display with different arrangements of works.
31 Mar 2024 ore 11:30
guided toursJannis KounellisNotte
31 Mar 2024 ore 16:30
MAXXI in famigliaAlla scoperta del MAXXI con Stella
3 Apr 2024 ore 17:30
books at MAXXIIl Ducettoby Alessandro De Nicola
5 Apr 2024 ore 18:00
books at MAXXILo Stemmaby Fulvio Abbate
10 Apr 2024 ore 17:00
Visita guidata per docentiIl MAXXI incontra la scuola
10 Apr 2024 ore 18:00
libri al MAXXIA te vicino così dolcedi Serena Bortone
MAXXI Auditorium – € 5
carnet for three meetings € 10
10 individual seats free and reserved for myMAXXi cardholders by writing to mymaxxi@fondazionemaxxi.it, by the day before the event
Three meetings dedicated to advertising graphics, interior design, product design, and all creatives who have made the image of the Ivrea factory famous throughout the world.
The third cycle of the project created in collaboration with the Adriano Olivetti Foundation comes to the MAXXI. In the panorama of Italian and world industry, Adriano’s Olivetti has become the emblem of Made in Italy, and stands out for its corporate style based on technological excellence, innovation, quality, and design, respect for the market but also its strong commitment to art and culture, to sensitivity towards social problems and the constant improvement of the relationship with employees and the territory, in an extraordinary balance between design, society, and technology.
Interior design
with Enrico Morteo
Olivetti’s design is both an ethical and aesthetic experience that permeates the Ivrea factory and affirms the presence and image of the company throughout the world. The quality of the products, visual communication, and organisation of the spaces are an innovative logic of the company as formal, functional, and technological research. Special attention is given to the care and experimentation of interior design from the office furniture, which is witness to the evolution of work, to the setting up of the showrooms in any part of the world, which are transformed into real works of art.
Inspired by his travel in America in the early 1930s, Adriano Olivetti entrusted the project to create a horizontal modern filing cabinet to Aldo Magnelli. This object was initially designed to be used within the company, and the Synthesis filing cabinet was successful on the market so much so that it was produced in series in the Massa factory, the same which would later host the production of the famous and iconic Synthesis Sistema 45 designed by Ettore Sottsass. At the same time, in the shops and showrooms throughout the world, the dialogue among the most important architects and artists of the time imprinted and personalised the avant-grade of the “Olivetti style”.
Introduction
Margherita Guccione MAXXI Architettura Director
Beniamino de’ Liguori Carino General Secretary of the Adriano Olivetti Foundation
Speaker
Enrico Morteo architect and design historian and critic
Enrico Morteo is an architect and design historian and critic. Since 2010 he has been the curator of the Golden Compass Historic Collection. Curator of the Olivetti. A beautiful company exhibit, Turin, 2008 (with M. De Giorgi), he has also collaborated with leading Italian magazines (Domus, Interni, Abitare, Modo) and taught Design Theories and History at the IIUAV.