valid until 9 April due to the Museum’s first-floor closing
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the only open ticket, valid for 100 years, for one admission to the Museum and all current exhibitions
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valid for access to the Museum during the last opening hour, available online and at the Museum’s digital ticket point only
upon presentation of the membership Card or Carta EFFE
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minors under 18 years of age; disabled people requiring companion; EU Disability Card holders and accompanying person; MiC employees; European Union tour guides and tour guides, licensed (ref. Circular n.20/2016 DG-Museums); 1 teacher for every 10 students; ICOM members; AMACI members; journalists (who can prove their business activity); myMAXXI membership cardholders; European Union students and university researchers in Art and Architecture, public fine arts academies (AFAM registered) students and Temple University Rome Campus students from Tuesday to Friday (excluding holidays); IED – Istituto Europeo di Design professors, NABA – Nuova Accademia di Belle Arti professors, RUFA – Rome University of Fine Arts professors; upon presentation of ID card or badge – valid for two: Collezione Peggy Guggenheim a Venezia, Castello di Rivoli Museo d’Arte Contemporanea, Sotheby’s Preferred, MEP – Maison Européenne de la Photographie; on your birthday presenting an identity document
for groups of 12 people in the same tour; myMAXXI membership card-holders; registered journalists with valid ID
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under 14 years of age
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disabled people + possible accompanying person; minors under 3 years of age (ticket not required)
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MAXXI’s Collection of Art and Architecture represents the founding element of the museum and defines its identity. Since October 2015, it has been on display with different arrangements of works.
31 Mar 2024 ore 11:30
guided toursJannis KounellisNotte
31 Mar 2024 ore 16:30
MAXXI in famigliaAlla scoperta del MAXXI con Stella
3 Apr 2024 ore 17:30
books at MAXXIIl Ducettoby Alessandro De Nicola
5 Apr 2024 ore 18:00
books at MAXXILo Stemmaby Fulvio Abbate
10 Apr 2024 ore 17:00
Visita guidata per docentiIl MAXXI incontra la scuola
10 Apr 2024 ore 18:00
libri al MAXXIA te vicino così dolcedi Serena Bortone
Carlo Scarpa hall – € 5
carnet for three meetings € 10
10 individual seats free and reserved for myMAXXI cardholders by writing to mymaxxi@fondazionemaxxi.it, by the day before the event
Three meetings dedicated to advertising graphics, interior design, product design, and all creatives who have made the image of the Ivrea factory famous throughout the world.
The third cycle of the project created in collaboration with the Adriano Olivetti Foundation comes to the MAXXI. In the panorama of Italian and world industry, Adriano’s Olivetti has become the emblem of Made in Italy, and stands out for its corporate style based on technological excellence, innovation, quality, and design, respect for the market but also its strong commitment to art and culture, to sensitivity towards social problems and the constant improvement of the relationship with employees and the territory, in an extraordinary balance between design, society, and technology.
Industrial design
with Domitilla Dardi
After the launch of the first portable typewriter in 1932 with the name MP1, Olivetti quickly earned notable international fame and the “Lettera 22” – planned by Giuseppe Beccio and designed by Marcello Nizzoli in 1950 – was awarded with the Golden Compass in 1954 and was selected in 1959 by the Illinois Technology Institute as the best product in terms of design of the last 100 years, and became part of the permanent collections of the MOMA in New York. It was the first time that in Italy design and aesthetics were introduced as fundamental aspects of an industrial product.
In 1955, when Olivetti commissioned Ettore Sottsass to design the ELEA 9003, the first fully transistorised processor in the world, he wrote the most important page of the relationship between industrial designers and planners, thus starting a long history of excellence and innovation that would never have equals in the world, but only followers.
Introduction
Margherita Guccione MAXXI Architettura Director
Beniamino de’ Liguori Carino General Secretary of the Adriano Olivetti Foundation
Speakers
Domitilla Dardi design curator for the MAXXI Architettura
Domitilla Dardi is the curator for the MAXXI design, teacher of Design History in the three-year courses and in the Master Sector at the European Design Institute in Rome. From 2009 to 2015 she was a member of the Osservatorio sull’Editoria for the ADI selection of the Design Index – Golden Compass. Her books include Manuale di Storia del Design (with Vanni Pasca), Silvana Ed., 2019.